Contexts)

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Wonder Wisdom and the World We Need | Deb Nichols | TEDxSouth Congress
TEDx Talksยท 2025-07-03 15:39
Core Argument: The PAC Framework - The core argument is that effective systems, whether for learning, health, or any aspect of life, must be designed with a focus on Persons, Artifacts, and Context (PAC) [7] - Alignment of these three elements (Persons, Artifacts, and Context) leads to transformative outcomes, whereas misalignment can cause systems to fail or even cause harm [9][14][21] - The industry should prioritize understanding and fitting systems to the lives of the people they are intended to serve, rather than standardizing approaches [21][25] Application of PAC in Education - The "Between the Lions" case study demonstrates the PAC framework in action, showing how aligning media (Artifacts), culturally relevant materials (Context), and teacher support (Persons) significantly improved reading outcomes [9][16] - Initial attempts to implement the program without adapting materials to local cultures (Mississippi) or providing adequate teacher support resulted in reduced impact [13][14] - When all three elements were aligned, the impact jumped to 170%, exceeding the national baseline and demonstrating the power of the PAC framework [16] Application of PAC in Caregiving - A national study of caregivers revealed that their motives and mindsets significantly affect their well-being and ability to cope with caregiving tasks [19][20] - Systems should be responsive to the individual needs and circumstances of caregivers, recognizing that care is personal and contextual [21][22] - The industry should anchor its work in the PAC corners, considering the caregivers (Persons), a system responsive to their motives (Artifacts), and the messy reality of their lives (Context) [21][22] Implications for System Design - The industry should move away from designing for simplicity and standardization, and instead design for complexity, recognizing the importance of individual differences and contextual factors [6][21] - Systems should be built with empathy, focusing on understanding and meeting people where they are [25] - The most important question when designing a system should be whether it fits the life someone is actually living [25][28]