I think we've run into the confluence of a lot of positive elements as it relates to valuation, whether it's a valuation of the patch on the uniform, an ad spot on a media buy, uh, or the valuation of a franchise. And that's all driven by revenue and a multiple of revenue. And about five years ago, that wasn't quite there for the W or women's sports.So, we raised capital in February of 22. That helped us grow the league from what I call an adolescent into kind of a young adult now, and we're maturing, and s ...

Let's bring in Dominic Chew. He's at the American Century Championship in Tahoe and joins us with a special guest. Hey Dom.Absolutely. Kathy Englebert, the WNBA commissioner is with us right now and as she just mentioned, a magnificent setting for not just golf, but for everything else in Lake Tahoe. Thank you for being here with us.Great to be here, Don. All right, so let's talk a little bit about first why you're here. You are going to be playing in this celebrity am golf tournament that happens.Why are y ...