Corporate woke wars have found their latest battleground in a freezer. Semaphore reporting that Unilver cutting off funding to Bett and Jerry's foundation. This after a clash over transparency and ideological control. Joining us right now to get into it all, Liz Hoffman, Salfor's business and finance editor. This is a fascinating story. Um, tell us what's really going on here. So, you know, Unilver bought Ben & Jerry's 25 years ago and kind of first they really like their kind of quirky progressive politics ...