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Cost - Saving in Smartphone Industry
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配置“透明化”后,现在的手机怎么省成本
3 6 Ke· 2025-12-01 12:20
Core Insights - The article discusses the trend of smartphone manufacturers moving towards a "devaluation" of high-end features to appeal to younger consumers, who have a greater understanding of specifications and performance compared to older demographics [1][3][5]. Group 1: Market Trends - Smartphone manufacturers are adopting a strategy of appealing to young consumers, which leads to a dilemma regarding the balance between high specifications and cost [3][5]. - Consumers desire high specifications at a low price, creating pressure on manufacturers to maintain high performance while minimizing costs [5][7]. Group 2: Cost-Cutting Strategies - One common method for cost reduction is the concealment of specific performance parameters, such as memory frequency and flash storage type, which can significantly impact performance and longevity [8][10]. - Manufacturers often create different versions of a model with varying specifications, where only the highest-priced version features premium components, misleading consumers and reviewers [12][15]. Group 3: Hardware Adjustments - Manufacturers may adjust their supply chain by using lower-cost components in mid-range models while maintaining similar specifications to flagship models, leading to consumer misconceptions about quality [15][17]. - Reducing support for certain 5G frequency bands in lower-tier models is another way to cut costs without significant consumer backlash, as many users may not utilize all available bands [20][22]. Group 4: Software Cost Management - Software development costs are often absorbed by flagship models, allowing manufacturers to reuse software features in lower-priced models, thus saving on development expenses [23][25]. - Some manufacturers monetize software services, such as AI features and gaming enhancements, which may not be included for free in lower-tier models, further contributing to cost savings [27][28].