Group 1 - The core consumption trend among young consumers is the preference for discount deals and group buying before making purchases, reflecting a shift towards more rational and cost-effective spending habits [1][3][7] - According to the "2024 China Youth Consumption Trend Report," 41% of young consumers frequently compare prices while shopping, and 19% habitually compare prices for any product, indicating a strong inclination towards value for money [3][5] - The discount retail market in China is experiencing significant growth, with the number of operating outlet projects reaching approximately 251 and a sales scale of about 239 billion yuan, marking a 4.5% increase from 2023 [5] Group 2 - The "brand + discount" model of outlets effectively meets the demands of young consumers who seek both quality and affordability, leading to a surge in foot traffic during weekends and holidays [5][7] - Online platforms like Vipshop, referred to as "online outlets," have a high user retention rate, with high-value SVIP users contributing 51% of the platform's online sales, showcasing the potential for growth in the online discount retail sector [5][7] - The emerging consumer belief of "buying right, not buying expensive" is reshaping business logic, driving further expansion in the domestic discount retail market as young consumers prioritize balancing savings with quality [7]