Core Insights - Costco is planning to build a stand-alone 40-bay gas station in Mission Viejo, California, to capitalize on the popularity of its gas offerings [1][2] - The new gas station is expected to open in spring 2026 and will be located near existing Costco warehouses, enhancing convenience for members [2][3] - Gasoline sales accounted for approximately $30 billion, or nearly 12.5% of Costco's total revenue last year, highlighting the significance of this segment for the company [4] Company Strategy - The decision to extend operating hours at existing gas stations has resulted in increased sales, indicating a successful strategy to boost customer engagement [1][3] - The new gas station is projected to handle up to nine fuel truck deliveries daily and serve over 9,500 vehicles between 5 a.m. and 10 p.m., suggesting strong anticipated demand [3] - Selling gas off-site may help alleviate traffic congestion at busy warehouse locations, providing a more streamlined experience for members [5] Competitive Positioning - Costco aims to maintain lower gas prices compared to competitors, further incentivizing membership and driving sales [4] - The company offers a 5% reward on fuel purchases for Costco credit cardholders, enhancing the value proposition for members [4] - CEO Ron Vachris has indicated a strategic focus on optimizing operations to manage traffic and improve customer experience at nearby warehouses [5]