Cost-plus model
Search documents
World’s biggest chocolate supplier is melting under soaring prices and short bets
The Economic Times· 2025-10-03 09:23
Core Insights - Barry Callebaut is currently facing significant challenges, including a nearly 50% drop in share price over the past two years due to rising cocoa prices, increased financing costs, and a leadership change [1][2][12] - The company is now the most heavily shorted stock in Switzerland, with about 25% of its free float held by bearish investors, raising concerns about its potential to be taken private [2][12] - CEO Peter Feld views the current difficulties as temporary and emphasizes the need for a strategic shift to enhance competitiveness and unlock profitable growth [8][9][30] Company Performance - Barry Callebaut processes over 20% of global cocoa and sells more than 2 million tons of chocolate annually, holding nearly double the market share of its closest competitor [9][32] - The company's value is approximately 6 billion francs ($7.5 billion), with a peak valuation exceeding $13 billion in 2021 [2][12] - Recent crises, including a pandemic-induced decline in chocolate consumption and a salmonella outbreak at its Wieze plant, have exposed vulnerabilities and strained customer relationships [13][14] Strategic Changes - The "BC Next Level" plan aims for CHF250 million in savings through job cuts, product line reductions, and factory closures, although these changes have raised execution risks and strained client relationships [15][33] - The company has faced a historic cocoa shortage, with prices reaching nearly $13,000 per ton, complicating its cost-plus pricing model and leading to a 63% price hike that resulted in a 6% drop in volumes [16][18][33] - New leadership has been brought in from private equity and consumer goods sectors to adapt to changing market demands, although concerns about losing institutional knowledge persist [22][23] Market Dynamics - Competitors have sought to capitalize on Barry Callebaut's challenges, with some offering competitive pricing and others reformulating products to use cocoa alternatives [20][33] - Despite the difficulties, the company maintains that its market dominance remains intact as clients adjust to new pricing realities [20][21] - Analysts express skepticism about the feasibility of projected profit growth exceeding 60% due to subdued volumes and high financing costs, even as cocoa prices begin to ease [27][29]