Core Insights - The affluent demographic continues to frequent drive-thrus, indicating a sustained demand for fast food services, particularly from McDonald's [1] Company Summary - McDonald's is strategically focusing on attracting wealthier customers to maintain its market position and drive sales growth [1] - The company aims to enhance its menu offerings and drive-thru experience to cater to this demographic [1] Industry Summary - The fast food industry is witnessing a trend where higher-income consumers are increasingly utilizing drive-thru services, suggesting a shift in consumer behavior [1] - This trend presents opportunities for fast food chains to innovate and adapt their services to meet the preferences of affluent customers [1]