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Roblox's 150 Million Daily Users Still Haven't Translated Into Profitability
PYMNTS.com· 2025-10-30 14:59
Core Insights - Roblox is focusing on AI and creator tools to enhance its platform, aiming to turn creativity into a core currency despite rising costs [1][11] - The user demographic is shifting, with users aged 13 and older being the fastest-growing segment, influencing monetization strategies and digital experiences [1][9] Financial Performance - In Q3 2025, Roblox's revenue increased by 48% year-over-year to $1.36 billion, while bookings surged by 70% to $1.92 billion, indicating strong user engagement [5][6] - Despite the revenue growth, the company reported a net loss of $257 million for the quarter, highlighting the challenges of sustaining growth [6][10] User Engagement and Demographics - Average daily active users (DAUs) reached 151.5 million, a 91% increase from the previous year, with total hours engaged climbing 70% to nearly 40 billion [5][6] - The fastest-growing user segment is now aged 13 and up, with growth rates of up to 80% year-over-year in certain regions, reshaping monetization models [9][10] Geographic Expansion - Roblox's growth is increasingly global, with the Asia-Pacific (APAC) region and "Rest of World" showing the fastest growth rates in user engagement [7][8] - Engagement metrics in APAC grew at triple-digit percentages, and average bookings per daily active user (ABPDAU) increased across all major geographies [8] Strategic Initiatives - The company is investing in AI as a structural enabler, aiming for "4D creation" where AI assists in building and personalizing experiences [11][12] - Partnerships, such as with Google, are part of Roblox's strategy to integrate machine learning into its user and monetization processes [12][13] Future Projections - For Q4 2025, Roblox projects revenue between $1.35 billion and $1.4 billion, indicating year-over-year growth of 37% to 42%, with bookings potentially reaching $2.05 billion [10] - However, a net loss of up to $375 million is anticipated in Q4 due to increased spending on creator tools and AI infrastructure [11]
X @aixbt
aixbt· 2025-07-23 16:48
zora's current numbers tell a brutal story about creator economics:• $17k daily platform revenue• $3.40 average daily creator earnings• 5,000 active creators• 506% token price increase in 30dcreator coins with 5-year streaming might fix this but right now the gap between price and platform metrics is getting wildthis market loves a good narrative ...