Core Insights - India is a key market for Snapchat's global creator strategy, being one of the fastest-growing markets and a significant contributor to content on the platform [1][2] - The number of official Snap Stars in India has increased by 1.5 times over the past two years, indicating a strong interest in creator-led content [2] - Snapchat's engagement among younger users in India has surged, with total time spent on the platform doubling over the past two years [2] Industry Overview - Snapchat currently has over 250 million monthly users globally, with 70% of them being Gen Z [2] - India's digital economy was valued at $190 billion in 2024 and is projected to exceed $1 trillion by 2030, with user numbers expected to rise from 238 million in 2024 to 500 million by 2030 [2] Creator Ecosystem - Snapchat has invested in initiatives like 'Snapchat Creator Connect' to build an inclusive creator ecosystem, reaching creators beyond metropolitan areas in India [1][2] - Content shared on Spotlight by creators and publishers has increased over fourfold year-on-year [2] - Brands from various sectors, including fashion, beauty, and consumer tech, are engaging with Snapchat creators for influencer marketing partnerships targeting Gen Z consumers [2]