Core Insights - U.S. Bank has launched the Split World Mastercard, which allows consumers to convert purchases into monthly payment plans, serving as an alternative to buy now, pay later (BNPL) options [2][3] Product Features - The Split World Mastercard can be used for both in-store and online purchases wherever Mastercard is accepted, automatically splitting purchases into a three-month payment plan with no interest or annual fee [2] - Cardholders have the option to extend payment plans to six or twelve months for purchases of $100 or more, incurring a small, fixed monthly plan fee [3] - The card is designed to meet the needs of consumers seeking easy and transparent funding options for purchases of all sizes [3] Target Market - The Split Card is expected to appeal particularly to Gen Z consumers, who value usability, simplicity, and financial consistency through equal monthly payments [4] - Research indicates that 14% of both millennial and Gen Z consumers have utilized card installment payments over three months, reflecting a strong preference for structured payment methods [5] Market Trends - The popularity of credit card split payments is growing, with these options being used more frequently than BNPL for specific goods and services, including travel, experiences, and groceries [5] - The usage of private label cards among younger consumers has also increased, with Gen Z's usage of private label installments growing nearly 20% over two years, while millennials saw a modest annual growth of 0.8% [6]