Core Insights - AU Small Finance Bank has launched the 'AU KOSMO Credit Card', which is based on the Unified Payments Interface (UPI) in collaboration with Kiwi, a prominent 'Credit on UPI' platform [1][2] Industry Trends - UPI is rapidly becoming the preferred payment method for credit cards, with UPI P2M payments experiencing a 26% year-on-year growth, surpassing ₹7.2 lakh crore in value as of August 2025 [2] - RuPay's credit card market share has increased significantly, from 3% in FY23 to nearly 12% in FY25, with approximately 28% of all credit card transactions now facilitated by RuPay [2] Product Features - The AU KOSMO Credit Card is a lifetime free card, meaning there are no annual or renewal fees [4] - Users can earn rewards on every transaction made through UPI, retail, or online via the Kiwi app, with rewards credited to the Kiwi account on the statement generation date [5] - A 1% fuel surcharge waiver is available for fuel spends between ₹400 and ₹5000, with a maximum waiver of ₹100 per statement cycle [6] - The card allows for UPI payments via any UPI-enabled merchant QR code, eliminating the need for a physical card, and transactions up to ₹5000 can be made without entering a PIN [7] - Users can convert transactions of ₹500 and above into EMI, with the ability to combine up to 20 billed or unbilled transactions for conversion [8]