Core Insights - House of Doge Inc. has partnered with Brag House Holdings and U.S. Triestina Calcio 1918 for a multi-asset sponsorship that prominently features Dogecoin on the club's match jerseys, marking a significant milestone as the first cryptocurrency company to own a major stake in a professional football club [1][4] - The sponsorship aims to enhance the recognition of Dogecoin as a practical digital currency, integrating it into real-world applications such as ticketing and merchandise payments at the stadium [4][5] - The agreement will be active for the remainder of the 2025/26 season and the entire 2026/27 season, with the kit reveal and on-pitch debut pending final creative approvals [6] Company Overview - House of Doge is the official corporate arm of the Dogecoin Foundation, focused on promoting Dogecoin as a widely accepted decentralized currency and investing in infrastructure for its integration into everyday commerce [7] - Brag House is a media technology gaming platform that aims to transform casual gaming into a community-driven experience, connecting brands with the Gen Z demographic through gaming and social interaction [9] Sponsorship Details - Dogecoin will be featured as the main branding on Triestina's official match kits, with House of Doge branding appearing on sleeves and shorts [8] - The sponsorship includes visibility on in-stadium LED boards, promotional videos during matchdays, and branding on media backdrops for interviews [8]