Crypto emulating traditional finance
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Hundreds of wealthy investors are using crypto to buy real estate in Europe
Yahoo Finance· 2026-01-10 14:00
Core Insights - Brighty, a crypto payments app, has seen a significant increase in demand from wealthy customers looking to use digital assets for real estate purchases [1][2] - The platform has facilitated over 100 real estate transactions, primarily in Europe, with an average spending of around $50,000 per month per customer [2][3] - The trend indicates a growing acceptance of crypto in traditional finance, as wealthy investors seek to diversify their portfolios by investing in hard assets like real estate [3] Company Overview - Brighty was co-founded by Nikolay Denisenko, who previously worked as a lead backend engineer at Revolut [1] - The app targets a niche market of 100 to 150 wealthy customers, with transaction sizes ranging from $500,000 to $2.5 million [3] - The company employs blockchain analytics tools for due diligence to ensure the legitimacy of the crypto funds used in transactions [5] Industry Context - The number of global crypto millionaires increased by 40% in 2025, reaching 241,700, highlighting the growing wealth within the crypto space [4] - Traditional banks are often hesitant to engage in large crypto transactions due to concerns about the source of funds, which creates an opportunity for platforms like Brighty [4][5] - Brighty’s compliance measures include thorough assessments of customer wallets to mitigate risks associated with crypto transactions [5][6]