Core Insights - Fold Holdings, Inc. has partnered with Blackhawk Network, Inc. to enhance the distribution of the Fold Bitcoin Gift Card, aiming to increase consumer access to bitcoin through major U.S. digital retailers [1][3] - The Fold Bitcoin Gift Card allows consumers to gift bitcoin in a familiar format, facilitating easier access for those without technical knowledge or a crypto wallet [4][6] - The initiative is positioned to tap into the $300 billion U.S. gift card market, addressing a long-standing challenge in integrating bitcoin into everyday commerce [4][5] Company Overview - Fold is the first publicly traded bitcoin financial services company, with a treasury of over 1,492 BTC, focusing on making bitcoin accessible for individuals and businesses [6] - The company offers various products, including the Fold App, Fold Credit Card™, Fold Bitcoin Gift Card™, and Fold Debit Card™, bridging traditional finance and the bitcoin ecosystem [6] Industry Trends - There is a growing momentum for crypto-based gifting, with 47% of executives anticipating growth in the crypto gift card category in 2025, indicating a shift in consumer preferences towards digital assets [5] - Blackhawk Network, with over 400,000 consumer touchpoints, is enhancing the retail ecosystem for cryptocurrency, providing practical ways for consumers to engage with digital currencies [3][7]