Cultural - themed travel experience

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CEA Unveils "Spanish Art Season Cloud Journey" Themed Flight for the Inaugural "Shanghai-Barcelona" Route
Globenewswireยท 2025-08-26 20:30
Core Points - China Eastern Airlines (CEA) will launch the "Shanghai-Barcelona" international route on September 26, 2025, with four round trips per week [1] - The airline has introduced a themed flight called "Spanish Art Season Cloud Journey," featuring artistic elements from Barcelona's architecture [2] - The themed flight will enhance the travel experience and will be expanded to other domestic and international routes in the future [3] Route and Operations - The "Shanghai-Barcelona" route will operate flights MU249 and MU250 on Tuesdays, Thursdays, Fridays, and Sundays [1] - CEA has recently added several new routes to its European network, including "Shanghai-Copenhagen," "Shanghai-Milan," and "Shanghai-Geneva" [5] - Currently, CEA operates flights to 15 European cities, including major destinations like Paris, Frankfurt, and London [5] Marketing and Engagement - The airline has launched themed buses in downtown Shanghai to integrate artistic expression with urban mobility [4] - Travelers can participate in an online check-in campaign by sharing photos of the themed flights or buses for a chance to win prizes [4] - The launch of the "Shanghai-Barcelona" route coincides with significant anniversaries in diplomatic relations between China, the European Union, and Spain [5]