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Como gostar de gente, apesar das pessoas. | Fellipe dos Santos | TEDxRiodoSul
TEDx Talks· 2025-10-24 15:18
Core Message - The speaker reflects on the differences in social connection between the 1990s and the present day, highlighting a perceived decline in genuine human connection despite technological advancements [1] - The presentation aims to provide insights on how to appreciate and connect with people, even in an era where interpersonal relationships seem challenging [2] - The speaker shares a personal anecdote from 2002, teaching English to underprivileged children, to illustrate a pivotal lesson about understanding others' perspectives [2] Key Principles for Interpersonal Connection - The presentation emphasizes the importance of managing expectations in relationships, suggesting that unmet expectations often lead to disappointment [4] - Curiosity is presented as a strategic tool for understanding others by showing genuine interest in their motivations and perspectives [6] - Belonging is defined as a safe space where individuals can express themselves freely and be respected, fostering authentic connections [10] Practical Application - The speaker advocates for shifting focus from changing others to understanding their unique perspectives and backgrounds [8] - The speaker proposes a framework of correct expectations, curiosity, and belonging as essential for building more authentic relationships [13] - The speaker shares a personal philosophy of appreciating people and recognizing the value of genuine human connection [14][15]
Como Fragmentar Ideias Para Enxergar o Invisível | Bruna Tavares | TEDxUSP Ribeirão Preto
TEDx Talks· 2025-09-02 16:22
Product Development Philosophy - The speaker emphasizes fragmenting products into various parts to understand their origin, materials, and overall impact, highlighting a detailed and inquisitive approach to product analysis [2] - The speaker advocates for asking questions and maintaining curiosity throughout the product development process, regardless of one's position or experience [3][6] - The speaker introduces a triangular framework for product development, with branding as the foundation, project development (R&D) and marketing/communication as the sides, and the final product as the result [6] - The speaker stresses the importance of integrating storytelling and emotional connection into product development, seeking to create products that offer consumers an experience and a sense of connection [6][9] Branding and Marketing Strategy - The speaker highlights the significance of branding in creating a unique identity for products, focusing on visual codes and color psychology to attract attention [6] - The speaker emphasizes the importance of understanding the brand's personality, values, and non-negotiable principles as the invisible force driving product development [6] - The speaker advocates for internal collaboration between R&D and marketing/communication teams to identify market gaps and uncover hidden value in product development [6] - The speaker uses the example of the Edelweiss flower to illustrate how a product's story and emotional connection can be leveraged in marketing, beyond just its functional benefits [6] Innovation and Market Differentiation - The speaker suggests that innovation lies in the details and fragments of existing ideas or products, encouraging a deep dive to uncover the "invisible" and transform the ordinary into the extraordinary [13][14] - The speaker emphasizes the importance of identifying and exploiting market gaps, even in seemingly saturated markets, to achieve differentiation and success [6]