Core Insights - Brødrene A & O Johansen A/S has agreed to acquire the e-commerce domain VVS-eksperten.dk, enhancing its position in the Danish online market and complementing its existing digital platform [1][2] Group 1: Acquisition Details - The acquisition of VVS-eksperten.dk is set to take effect on January 1, 2026, and it is one of Denmark's leading online platforms for plumbing and heating products [1][3] - The agreement excludes the company VVS-eksperten A/S and its 27 physical stores, which will undergo a name change post-transaction [3] Group 2: Strategic Implications - The acquisition supports the company's ongoing investment in digital growth and customer-centric online solutions, aiming to enhance service for VVS-eksperten's customers through a new webshop platform [2][4] - The CEO of Brødrene A & O Johansen A/S emphasized that this acquisition is a significant step in expanding the company's digital presence and aligns with its strategy to be the leading online provider in the DIY home improvement sector in Denmark [4]