Core Insights - The CLIQ Group reported a decrease in sales by 4% quarter-on-quarter to €48 million in Q2 2025, primarily due to challenging market conditions [3][4] - The company has withdrawn its 2025 financial guidance due to significant disruptions in the payments ecosystem affecting customer acquisition and revenue [6][9] - The net cash position improved to €20 million as of June 30, 2025, up from €14 million at the end of Q1 2025, indicating better liquidity management [3][4] Financial Performance - Sales in North America decreased by 7% to €34 million in Q2 2025, while Europe and Latin America saw increases of 5% and 11% respectively [2][4] - Total customer acquisition costs fell by 20% to €12 million in Q2 2025, reflecting a strategic shift towards profitability [4][12] - EBITDA increased by 5% to €3 million in Q2 2025, with an EBITDA margin of 7%, up from 6% in Q1 2025 [2][4] Customer Metrics - The number of unique paying customers decreased to 0.6 million as of June 30, 2025, down from 0.8 million at the end of Q1 2025 [12] - The expected average lifetime value (LTV) of a customer rose by 7% to €75 in Q2 2025, attributed to acquiring higher-value customers [12] - The lifetime value of the customer base (LTVCB) declined by €12 million to €89 million compared to Q1 2025, due to the reduction in customer numbers [12] Operational Challenges - Recent changes in the digital payments ecosystem have restricted the company's ability to process payments from existing customers and acquire new ones [6][8] - The management has indicated that the financial impact of these developments cannot be reliably quantified at this time, but they expect a material adverse effect on revenue [8][9] - The largest shareholder, Dylan Media, has expressed opposition to a public partial share repurchase offer, emphasizing the need to preserve liquidity [10][11] Management Commentary - The CEO noted that while the EBITDA margin improved, overall performance was hindered by a weak U.S. dollar and ongoing market challenges [13]