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Cint Brings Verified Consumer Data to Snowflake Marketplace, Powering Smarter Customer Intelligence
Globenewswireยท 2025-07-28 13:00
Core Insights - Cint has launched Cint Verified Audiences on Snowflake Marketplace, enhancing customer intelligence through self-reported consumer data from a large research marketplace [1][2][3] Group 1: Collaboration Benefits - The integration of Cint Verified Audiences with the Snowflake platform allows customers to easily select match keys and integrate datasets with existing first-party data [2][6] - Users can choose specific attributes for data ingestion, enabling the creation of highly accurate models and analyses [2][6] - This collaboration provides quick access to high-quality, self-reported demographic data, crucial for enriching customer intelligence [3][6] Group 2: Company Overview - Cint is a global leader in research and measurement technology, connecting various stakeholders to a network of over 800 suppliers and millions of respondents across 130+ countries [4] - The Cint Exchange allows users to gather insights at scale for business strategy development and credible research publication [4] - Cint's advanced media measurement solutions enable real-time effectiveness measurement of cross-channel advertising campaigns [4] Group 3: Market Context - The partnership addresses evolving privacy standards and third-party cookie restrictions, emphasizing the importance of first-party data [6] - The collaboration aims to empower joint customers to build richer insights and improve business decision-making [3][6]