Core Insights - Target is discontinuing its price match guarantee, which was a significant aspect of its value proposition since its introduction in 2013 [2][3] - The company will now only match prices for items sold in-store or on Target.com, effectively conceding competitive advantages to Amazon and Walmart [3][5] - This policy change comes at a challenging time for Target, as it has experienced declining revenues and foot traffic [9][10] Pricing Strategy - Target's prices are reported to be, on average, 13% higher than Amazon's, while Walmart's prices are only 5% above Amazon's lowest prices [5] - The decision to end price matching aligns Target with industry norms, as major competitors like Amazon and Walmart do not offer such policies [6] Customer Trust and Loyalty - The removal of the price match policy may undermine customer trust, which is crucial for building loyalty [7][12] - The change has been perceived as a step back in Target's commitment to providing value, potentially driving customers towards competitors [13] Financial Performance - Target's fiscal 2024 revenue decreased nearly 1% to $106.6 billion, and the company has lowered its revenue growth guidance for fiscal 2025 to a low-single-digit decline [9][10] - Following the announcement of the price match policy change, Target's share price rose about 2%, but it remains significantly lower than its peak earlier in the year [11]