Nio is one of the first pure EV start-ups in China and has 3 brands in its portfolio: the Nio brand focuses on the premium BEV segment, the Onvo brand focuses on the mid-end family market, and the Firefly brand focuses on family-oriented niche boutique market. The company has been losing NEV market share since 2020 (3.9%) to 2.0% in 2024 on intensifying competition. Looking ahead, we see improved model competitiveness and stepped-up new model pipeline into 2026, with two new launches (i.e. L80 and ES9) as w ...

Core Insights - The analyst specializes in the gaming industry and consumer-facing stocks, with a focus on companies like Nintendo, GameStop, Capcom, and Take-Two, aiming to identify long-term value in iconic gaming franchises [1] - The research approach combines disciplined methods such as Discounted Cash Flow (DCF) and relative multiples with narrative context to clarify complex valuations for long-term investors [1] - The analyst also evaluates companies outside the gaming sector, including Monster Beverage, Sprouts, Macy's, and Live Nation, emphasizing the importance of brand, narrative, and consumer behavior in driving valuation [1] Industry Focus - The analyst is expanding coverage into gaming publishers to uncover potential investment opportunities within the sector [1] - The intersection of culture, technology, and financials is highlighted as a critical area for investment analysis, particularly in sectors with durable growth stories [1]