Core Insights - Behr Paint Company has announced a collaboration with REMAX Canada to support DIY home improvement and real estate decisions for Canadians [1][2] - The partnership emphasizes the concept of DIYconomics, promoting financially responsible home updates through the use of BEHR paint and resources [2] Company Collaboration - The collaboration leverages the REMAX Media Network to provide content and resources aimed at empowering homeowners [4] - Both brands are recognized as BrandSpark Most Trusted® in their categories, enhancing consumer confidence in their offerings [1] Consumer Insights - A survey by REMAX Canada revealed that 27% of active buyers and sellers consider a freshly painted home important, with 28% willing to paint before listing or purchasing [3] - 20% of Canadians plan to remodel or significantly upgrade their homes, indicating a strong interest in home improvement [3] Marketing Initiatives - A national digital contest will be launched on REMAX.ca, offering a DIY prize pack valued at $2,000 CAD, including BEHR paint and a personal colour consultation [5] - The collaboration aims to provide budget-friendly tips and expert insights to homeowners looking to enhance their spaces [5] Tools and Resources - Behr offers tools like ColourSmart to help consumers visualize and coordinate paint colors in their spaces [4] - Curated colour palettes, including the BEHR Designer Collection, are available to assist consumers in making informed choices [4] Market Trends - A REMAX renovation study found that 56% of Canadians believe minor updates, such as refreshing paint, provide the best return on investment [5] - The collaboration targets cost-conscious Millennials and Gen Z homeowners who are looking to personalize their spaces and boost home value [3]