DTC (Direct-to-Consumer)
Search documents
贵州茅台-2026 年 1 月飞天茅台在 i 茅台订单达 140 万,需求覆盖面扩大;买入评级
2026-02-03 02:49
2 February 2026 | 10:48PM HKT Equity Research Kweichow Moutai (600519.SS): Feitian Moutai's order reaching 1.4mn on i-Moutai in Jan 2026, indicating broadening demand reach; Buy Feitian Moutai's accelerating roll-out on i-Moutai in the first month of 2026: Following the official launch of Feitian Moutai series across 53% vol 500ml, 100ml/1,000ml Feitian, and multiple series on its own DTC platform i-Moutai on 1 Jan 2026, i-Moutai continues to broaden demand reach, reaching 6.3mn new users, over 15.3mn activ ...