Core Insights - MySize Inc. has announced the expansion of its circular fashion subsidiary, Percentil, into the European second-hand fashion market through Amazon's marketplace, starting with Spain [1][2]. Industry Overview - The European second-hand apparel market is estimated to be a €30–40 billion opportunity and is growing faster than the primary apparel market, driven by increasing consumer adoption of circular fashion and online marketplaces [3]. - Spain is identified as an attractive entry point for this expansion, with over 90% of Spanish online shoppers using Amazon annually [3]. Company Strategy - Percentil's collaboration with Amazon allows it to access a broad base of European consumers while maintaining control over sourcing, quality standards, pricing, and inventory selection [2][4]. - At launch, Percentil has over 100,000 authenticated second-hand items available for allocation to Amazon, having processed over 12 million items historically from more than 70,000 fashion brands [4][6]. - Percentil's own marketplace remains the primary sales platform, while Amazon serves as a complementary channel to improve inventory rotation and expand consumer reach without additional fixed-cost investments [5][6]. Future Outlook - The initial rollout in Spain is seen as a potential blueprint for future expansion into additional European markets, with a multi-channel approach enhancing Percentil's ability to scale and respond to demand signals [7][8].