Core Insights - The EU Data Act, effective from January 11, 2024, aims to reshape the EU's data economy and impact foreign companies operating in the region [1] - The legislation emphasizes fairness, innovation, and accessibility in real-time data usage, presenting both opportunities and challenges for businesses [2] Business Implications - Businesses now have the legal right to access, control, and share data generated by their usage, fundamentally changing data management practices [3] - Organizations providing connected devices must revise contracts to ensure transparency and follow the "access by design" model for data accessibility [4] - Companies must specify the types of data collected by connected devices, including usage, location, and interactions, along with security measures and retention policies [5] Compliance and Strategy - The Act is designed to adapt to the rapid evolution of data-driven technologies, with compliance and fairness being essential for building trust [6] - Businesses should assess their position in the data ecosystem, focusing on data flows, agreements, and processes for sharing data with authorized parties [7]