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Tinder to Expand Facial Verification Feature Across the U.S., Setting a New Standard for Dating Safety
Prnewswire· 2025-10-22 13:00
Core Viewpoint - Match Group has launched Face Check, a facial verification feature for Tinder, aimed at enhancing user safety and authenticity in online dating [1][2]. Group 1: Face Check Implementation - Face Check is now mandatory for all new users in seven countries and California, with plans for further rollout across the U.S. [1] - The feature requires new members to take a short video selfie to verify their identity and match their profile photos [3]. Group 2: User Safety and Trust - Users who successfully complete Face Check receive a Photo Verified badge, indicating their authenticity [4]. - The feature also detects duplicate accounts using the same face, providing additional protection against impersonation [4]. - Early results show over a 60% decrease in exposure to potential bad actors and over a 40% decrease in bad actor reports [8][9]. Group 3: Future Plans and Commitment - Match Group plans to introduce Face Check across additional apps in its portfolio starting in 2026 [7]. - The company emphasizes its commitment to responsible innovation and user privacy, ensuring that video selfies are deleted after verification [6].