Core Insights - AT&T has initiated a complaint against the National Advertising Division (NAD) regarding its demands to remove advertising that highlights T-Mobile's misleading claims, citing that NAD has asked T-Mobile to correct its advertising at least 16 times in the past four years, more than any other competitor in the industry [2][7] - The new advertising campaign titled "Ain't Our First Rodeo" emphasizes the importance of trust and aims to inform consumers about T-Mobile's advertising challenges, asserting that consumers deserve to know the truth [3][4] - AT&T claims to be the only carrier that guarantees coverage for both wireless and fiber networks, backed by significant investments in infrastructure [4] Industry Context - The NAD has issued multiple decisions over the last four years, finding T-Mobile's advertisements to be false, misleading, or unsubstantiated, which AT&T aims to bring to light through its campaign [7] - The telecommunications industry is characterized by competitive advertising practices, with AT&T positioning itself as a defender of consumer rights against misleading claims from competitors [8]