Core Insights - Comscore has launched new program-level capabilities within its Content Measurement (CCM) to enhance visibility for advertisers and agencies regarding audience engagement with content at the series and episode level [1][4] Group 1: New Capabilities - The new program-level reporting allows advertisers to plan campaigns based on deduplicated reach across platforms, leading to more cost-effective campaigns and reduced wasted ad spend [2] - Comscore's CCM now provides daily normalized reporting across platforms, addressing the fragmentation in cross-platform insights and setting a new industry benchmark for transparency and precision [3] Group 2: Industry Impact - The expansion of content measurement capabilities enables better planning, smarter selling, and greater confidence in a converged media landscape where content is increasingly valuable [4] - The partnership with AWS and the use of Amazon Bedrock agentic AI technology allows Comscore to process vast amounts of viewing metadata, creating a unified "source of truth" for audience measurement [4] Group 3: Client Benefits - Agencies have expressed that the insights provided by Comscore are crucial for understanding viewing behaviors in context, allowing for faster and more confident decision-making [4] - The new capabilities are expected to help media companies and advertisers optimize their investments by measuring content performance across multiple devices [4]