Core Insights - Avast has launched Avast Deepfake Guard, an AI-powered feature for Windows PCs that detects malicious audio in video content, enhancing its scam protection ecosystem [1][2][4] - The new feature aims to address the growing threat of deepfake scams, which have become more convincing and widespread, particularly on platforms like YouTube, Facebook, and X [3][4] Product Features - Avast Deepfake Guard operates in real-time on devices, providing immediate protection and privacy by detecting deepfake scams directly on the user's device [4] - The feature is included in Avast Premium Security and supports video analysis in English across major platforms, including Facebook, YouTube, and TikTok [4] - For lower-end PCs, Deepfake Guard requires manual installation and is not recommended for automated detection due to potential performance impacts [5][6] Market Context - In Q4 2025, Gen Threat Labs identified 159,378 unique instances of deepfake scams, indicating a significant prevalence of this type of fraud [3] - The integration of deepfake scams into everyday video consumption makes them harder to detect, posing a challenge for users [3]