Core Insights - JDE Peet's has launched its Nature Transition Plan, 'Grounded in Nature', aimed at protecting ecosystems and ensuring the long-term viability of coffee production [1][2] Sustainability Commitments - The Nature Transition Plan is the first of its kind in the food and beverage sector, fully aligned with the TNFD framework, Global Biodiversity Framework, and Science-Based Targets for Nature [2] - The plan aims to transform sustainability commitments into measurable actions, ensuring coffee supply chains contribute to global nature-positive goals while maintaining sourcing diversity [3] Specific Goals - The plan includes initiatives to drive collective action against deforestation, expand regenerative coffee farming practices to an additional 200,000 hectares by 2030, and achieve 100% responsibly sourced green coffee by 2028, building on the 83.2% achieved in 2024 [7] - JDE Peet's employs a framework of 'Assess, Address, Progress' to implement its strategies, focusing on rigorous supply chain mapping, targeted farmer programs, and transparent measurement [7] Production Archetypes - The company identifies three coffee production archetypes to tailor its nature-related strategies: high-yield systems in Brazil & Vietnam, medium-yield systems in Latin America, and low-yield systems in East Africa & Indonesia [7] - JDE Peet's sources approximately 8% of the world's green coffee and has achieved 100% responsibly sourced green coffee in major markets like Europe and the US as of 2024 [7] Common Grounds Program - The Common Grounds program has reached nearly 1 million farmers in 29 countries since 2015, focusing on responsible sourcing, minimizing environmental footprint, and promoting community engagement [10]