Delivery Platform Competition

Search documents
海底捞-2025 年上半年前瞻:宏观环境与外卖竞争带来拖累-1H25 preview macro and food delivery war drags
2025-07-19 14:57
Summary of Haidilao International Holding Ltd Conference Call Company Overview - **Company**: Haidilao International Holding Ltd (6862.HK) - **Industry**: Consumer (China/Hong Kong) - **Market Cap**: Rmb68,977 million - **Current Stock Price**: HK$13.92 - **Price Target**: HK$17.50 Key Financial Metrics - **1H25 Revenue**: Expected to decline by 3.5% year-over-year (yoy) to Rmb20.7 billion - **1H25 Net Profit**: Expected to decline by approximately 5% yoy to Rmb1.9 billion - **2025 Revenue Forecast**: Cut by 6-7% to Rmb43.1 billion - **2025 Net Profit Forecast**: Cut by 14% to Rmb4.6 billion - **Gross Margin**: Expected to decline to 60.4-60.6% for 2025-2027, down by 2 percentage points from previous estimates Core Insights - **Traffic-Driven Pressure**: The decline in revenue is primarily due to weak traffic and table turnover, exacerbated by competition from food delivery platforms [3][9] - **Self-Help Initiatives**: The company is investing in service enhancements and product offerings to attract customers, which is leading to increased overhead costs and margin pressure in the short term [4][21] - **Positive Outlook for 2H25**: Anticipated recovery in table turnover and revenue growth due to a lower base and self-help initiatives, with expectations of less competition from delivery platforms in the fourth quarter [5][12][31] Financial Performance - **1H25 Financials**: - Revenue: Rmb20.7 billion, down 3.5% yoy - Net Profit: Rmb1.9 billion, down 5% yoy - Gross Profit Margin: 60.0%, down from 61.0% in 1H24 [15] - **Cost Structure**: Increased staff costs and overheads are impacting gross profit margins, with staff costs expected to remain high in 2025 [22][25] Market Dynamics - **Competitive Landscape**: The company faces intense competition from delivery platforms, which is affecting dine-in demand, particularly in the mid-price segment [12][31] - **Long-Term Growth Prospects**: Despite short-term challenges, the company is expected to benefit from macroeconomic recovery and its expansion strategy into different restaurant formats [32][33] Valuation and Investment Thesis - **Valuation**: The stock is currently trading at a P/E of 15x based on revised 2025 EPS estimates, which is considered attractive given the company's resilient cash flow and management capabilities [14][26] - **Investment Rating**: Overweight, with a target price of HK$17.50, reflecting a potential upside of 26% from the current price [7][26] Risks and Considerations - **Downside Risks**: Prolonged weak consumption and potential store closures could negatively impact performance, with EPS potentially 20% lower than base case forecasts in a bear scenario [37][43] - **Upside Potential**: Faster recovery in dine-in activities and new store openings could lead to better-than-expected demand recovery [30][43] Conclusion Haidilao International Holding Ltd is navigating a challenging macro environment with a focus on enhancing service and product offerings. While short-term pressures are evident, the company is positioned for a potential recovery in the latter half of 2025, supported by its unique business model and management strategies.