Core Insights - Mattel, Inc. is launching a seven-product capsule collection this holiday season in collaboration with The Museum of Modern Art, marking the beginning of a five-year global partnership aimed at enhancing Mattel's cultural appeal and global image [1][3][8] Product Collaboration - The initiative is described as a global design collaboration that reimagines Mattel's brands into design-driven, collectible experiences rather than traditional toys [2] - The capsule collection will creatively reinterpret some of Mattel's most famous brands, drawing inspiration from artworks in MoMA's renowned collection [3] Growth Strategy - Mattel is solidifying its position in the global toy and entertainment industry through strong franchise and licensing partnerships, robust e-commerce, and consistent product innovation [4] - In Q2 of fiscal 2025, Mattel achieved solid international growth and is advancing its entertainment strategy with the formation of Mattel Studios to produce high-quality content based on its iconic brands [5] Market Performance - Despite challenges in the U.S. business due to global trade dynamics, Mattel reported increased point-of-sale results across all regions in both Q2 and the first half of the year [6] - Shares of Mattel have gained 13.5% over the past six months, compared to a 21.4% growth in the Zacks Toys - Games - Hobbies industry [7]