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Apple wants more sports rights, change how broadcasts are done, Eddy Cue says
CNBCยท 2025-10-15 21:21
Eddy Cue, senior vice president of internet software and services at Apple Inc., arrives for a morning session of the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, U.S., on Wednesday, July 11, 2018.Apple services chief Eddy Cue said the iPhone maker would like to buy more sports rights, but the company would need to be able to do something "unique and special" with the broadcast."We don't have to do sports the way that they are. There's plenty of people doing that," Cue told CNBC's Alex ...