Core Insights - Sony Pictures Networks India (SPNI) is undergoing a significant leadership reorganization to adopt a content-first, platform-agnostic operating model that integrates its television and digital businesses [1] Leadership Changes - The restructuring grants content cluster heads complete ownership over programming, marketing, and promotions for both linear TV and digital platforms [2] - Nachiket Pantvaidya will oversee Sony Entertainment Television, Sony Marathi, and movie production [2] - Ajay Bhalwankar will manage Sony SAB, the movies cluster, and infotainment channels [2] - Rajaraman Sundaram is tasked with driving southern regional expansion, while Ambesh Tiwari leads Sony AATH and the kids business [2] Digital Business and Revenue Management - The company is in search of a new digital business head, with interim oversight provided by MD and CEO Gaurav Banerjee [3] - Rajesh Kaul has been appointed Chief Revenue Officer, consolidating ad sales, distribution, sports, and international business under one revenue engine [4] - Akshay Agrawal and Makarand Palekar have been promoted to lead linear ad sales and distribution respectively [4] - Ranjana Mangla will manage digital ad sales and YouTube strategy, while Manish Aggarwal leads Sony LIV's B2B operations [4] Strategic Goals - The changes aim to transition from a "largely linear-first to a linear and digital approach" to enhance consumer experiences [5] - The restructuring is intended to improve focus, agility, and execution as SPNI, which operates 28 premium channels and reaches over 700 million Indian viewers, enters its next growth phase [5]