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Costco Renewal Rates Stay Near Historical Highs Despite Digital Shift
ZACKS· 2025-12-19 16:50
Key Takeaways COST's U.S. and Canada renewal rate hit 92.2%, with global rates at 89.7%, down just 10 bps from last quarter.Digital sign-ups renew at lower rates, but COST's outreach efforts helped soften the overall decline.Paid households rose 5.2% to 81.4M, with executive members driving 74.3% of total sales.Costco Wholesale Corporation’s (COST) first-quarter fiscal 2026 results shed light on how its membership renewal rates are holding up amid a gradual shift toward digital enrollment. Membership renewa ...