QR Code Evolution & Application - QR codes have evolved from extraordinary to ordinary due to innovation, scalability, problem-solving (contactless payments), and cultural inheritability [4][5][7][8] - QR codes are now widely used in ticketing, marketing, and various other applications [6] - The journey from extraordinary to ordinary consists of innovative technology, cheap scalability, serving a major problem, and cultural inheritability [7][8] Genifi's Solution: Digital Product Passports (DPPs) - Genifi focuses on providing enterprise SaaS solutions to consumer brands, addressing the need for trust and transparency in packaging [11][12] - Genifi innovates QR codes into hyperlinks, creating Digital Product Passports (DPPs) for product tracking and authentication [12][13] - DPPs provide origin, material traceability, process traceability, and post-purchase care information [15] - Genifi is working with brands to solve anti-counterfeiting, warranty activation, and retail loyalty challenges using DPPs [16][17][18][20] Addressing Counterfeiting & Enhancing Authenticity - Genifi's "genuine mark" aims to combat counterfeiting by providing authentic QR codes that consumers can scan to verify product genuineness [21] - Genifi adds layers to the supply chain, benefiting brands and consumers by solving retail loyalty and traceability challenges [22][23] - Genifi is developing unclonable QR codes by combining them with digital fingerprints to prevent copying and ensure product authenticity [24][25] Market Focus - Consumer Packaged Goods (CPG) constitute one-third of the Indian economy, highlighting the importance of regulated and trustworthy packaging [11] - There is a significant challenge in the CPG supply chain across India, particularly concerning the role of retailers [18][19]