Core Insights - American Express is successfully engaging younger users, demonstrating its adaptability in the digital age despite being a long-established financial institution [1][2]. Company Overview - American Express has evolved significantly over its nearly 200 years, now featuring a strong credit card model and a digital banking business [4]. - The company has established a differentiated credit card network and banking model that appeals to modern consumers [2]. User Engagement - Spending by Gen-Z users increased by 39% year-over-year in the second quarter, significantly outpacing the overall growth of 7% [5]. - American Express is attracting younger users through a variety of perks and digital tools, including the Resy restaurant reservation app and the AmEx Passport travel tool, which utilizes blockchain technology [6]. Competitive Advantage - The company leverages decades of data and brand recognition, providing it with a competitive edge over newer fintech startups [7].