Company Overview - The company specializes in selling software to large restaurant chains, focusing on the quick service and fast casual segments [2] - It targets two primary buyer personas: Chief Information Officers (CIOs) for point of sale and back office solutions, and Chief Digital Officers or Chief Marketing Officers (CMOs) for customer engagement software [2] Industry Trends - The foundational thesis of the company is that restaurants are increasingly becoming digital, necessitating integrated solutions rather than disjointed point solutions [3] - Historically, restaurants have purchased various standalone products for point of sale, online ordering, and loyalty programs, leading to a fragmented approach [3]