Core Insights - Generative AI is transitioning from novelty to a habitual part of life, with significant geographic and generational divides in adoption and trust levels [2][3][8] Adoption Trends - Young adults globally are the most active users of digital content, with those under 35 showing the highest engagement with social media and generative AI [3][6] - Emerging economies, particularly India, Brazil, Mexico, and South Africa, lead in AI adoption, exhibiting the highest usage rates and trust levels [3][8] - In contrast, European respondents show lower trust and higher uncertainty regarding AI [3][8] Digital Well-being Concerns - High recreational screen time, especially in emerging markets, correlates with decreased well-being and lower life satisfaction, indicating a need for a focus on digital well-being [4][8] - More than five hours of daily recreational screen time is linked to negative impacts on well-being [4] Generational Divides - Younger adults report that most of their social interactions occur online, with over 50% of under-35s actively using AI and over 75% finding it useful [6][7] - Adults over 45 are less likely to view AI as useful, with many expressing uncertainty due to a lack of familiarity [7][8] Call to Action - The research emphasizes the need for targeted actions to bridge the digital skills gap and foster digital literacy across all ages [10][9] - Cisco's initiatives aim to ensure that AI benefits all demographics, promoting a more inclusive digital future [9][10]

Core Insights - Snap Inc. has launched a creator-led campaign in India called 'Care Not Control' aimed at enhancing digital safety conversations between teenagers and their caregivers, coinciding with World Mental Health Day on October 10 [1][4] Group 1: Campaign Overview - The 'Care Not Control' initiative addresses the gap between teen social media usage and parental understanding by encouraging open dialogue rather than restrictive supervision [2] - The campaign is centered around Snap's Family Centre tool, which aims to help families balance parental oversight with teenage independence [2] Group 2: Content and Creators - The initiative includes a six-part short video series featuring six Indian creators: Dhiraj Sanap, Kapil Kanpuriya, Mayo Japan, James Libang, Pranjali Singh, and Namrita Kour, showcasing diverse Indian cultures and experiences [3] - The videos will be released from October 7 to October 10 across Snapchat and Instagram accounts of the participating creators and Yuvaa, with additional promotion through youth-focused social media pages [4] Group 3: Strategic Emphasis - Uthara Ganesh, Head of Public Policy for India and South Asia at Snap Inc., highlighted the importance of empathy and partnership in promoting digital well-being as young people's online and offline lives become more interconnected [4]