Our next guest here agrees. Joining us now to discuss what all this means for the digital ad market is Mark Douglas, CEO of advertising tech firm Mountain. And Mark, uh it's great to have you on this.Is this a genuine uh concern among advertisers that essentially this magic ad targeting uh algorithm is is all of a sudden not going to be as useful at least for for a while. Yeah. I mean, it's a legitimate concern.And I my opinion on this is is everyone is so focused on where the data is that they're forgettin ...

Core Viewpoint - AppLovin's stock experienced significant gains due to strong first-quarter earnings, a recovery in the market, and a positive investor sentiment despite previous concerns about tariffs and economic slowdown [1][3]. Financial Performance - AppLovin reported a 71% increase in advertising revenue, reaching $1.16 billion, and overall revenue rose 40% to $1.48 billion, surpassing the consensus estimate of $1.38 billion [5]. - Adjusted EBITDA increased by 83% to $1 billion, while GAAP earnings per share rose from $0.67 to $1.67 [5]. Market Reaction - The stock surged 46% in May, benefiting from a strong earnings report from Meta Platforms and a favorable unemployment rate [1][4]. - Following the announcement of reduced tariff rates between the U.S. and China, AppLovin's stock saw further increases [6]. Future Outlook - For the second quarter, AppLovin anticipates advertising revenue between $1.195 billion and $1.215 billion and plans to complete the sale of its mobile gaming business for $400 million [8]. - The company is expanding into e-commerce and connected TV, indicating potential for future growth [8]. Stock Performance Context - Despite recent gains, AppLovin's stock remains over 20% lower than its peak, suggesting room for recovery if economic conditions remain stable [9].