Company Overview - DoubleVerify is an integrated software platform that enables digital advertisers to verify, optimize, and prove the effectiveness of their ad spend [2] - The core value proposition of the company is to ensure that digital ads are viewed by real people in contextually relevant environments, ensuring safety and security in transactions between buyers and sellers [2] - The company has expanded its services to ensure ads are delivered authentically and at optimal prices while driving results for advertisers [2] Industry Position - DoubleVerify operates outside the media buying and selling space, focusing solely on verification and optimization of ad effectiveness [3]