Group 1 - The article discusses the evolution of digital marketing strategies from SEO to GEO, highlighting a shift from page-based optimization to conversation-based outcomes [1][2] - SEO focuses on traffic, clicks, and user engagement, while GEO emphasizes decision-making within user interactions, particularly in chatbots and digital experiences [2] - CRMs serve as the foundational data systems that enable GEO by organizing customer identity, behavior, and transaction history, thus facilitating more effective conversational outcomes [3] Group 2 - Major platforms like Google, Meta, and others have historically monetized attention through SEO, but the landscape is changing with the rise of GEO [1][2] - The integration of CRMs with GEO represents a significant advancement in how companies can leverage customer data to influence real-time decision-making during user interactions [3]