Company Overview - Intuit (INTU) is currently priced at approximately $548 per share, which is about 32% below its 52-week high [2] Investment Opportunity - Acquiring INTU stock at a 30% discount, around $380 per share, presents a potential trading opportunity with a 9.0% annualized return by selling Put Options [3] - Selling a long-term Put option expiring on 1/15/2027, with a strike price of $380, can yield approximately $1,850 in premium for each contract, translating to an annualized yield of about 5.0% on the $38,000 reserved for the potential purchase of the stock [3][10] Competitive Advantage - Intuit possesses a wide economic moat characterized by high switching costs, which reinforces its leading market position [7] - The company has consistently increased prices for its QuickBooks offerings, with the Plus plan rising by over 64% and the Advanced plan by 83% over five years (2020-2025), demonstrating strong pricing power [11] - QuickBooks maintains a dominant market share, encompassing almost half of the accounting software sector, reinforcing its status as the industry standard [11] Industry Trends - The industry is experiencing a strong tailwind, with a projected compound annual growth rate (CAGR) of 10.1% [9] - There is a secular trend towards the transition to Software as a Service (SaaS) in the financial sector [11] Financial Health - As of July 31, 2025, Intuit reported a robust cash and investment balance of approximately $4.6 billion against total liabilities of $6.0 billion, illustrating a healthy balance sheet and minimal bankruptcy risk [15]