Financial Data and Key Metrics Changes - Consolidated revenue for Q1 2025 was $8,200,000, a decrease of $14,100,000 compared to $22,300,000 in Q1 2024 [16] - Sell side revenue was $2,000,000 in Q1 2025, down from $16,500,000 in Q1 2024, primarily due to a decrease in impression inventory [16] - Buy side revenue increased by approximately 6% to $6,100,000, driven by a $1,200,000 increase in spending from customers in new verticals [17] - Gross profit decreased to $2,400,000, while gross margin increased to 29% from 22% year-over-year [17] - Operating expenses were reduced by 19% to $6,300,000 compared to $7,800,000 in Q1 2024 [18] - Net loss for Q1 2025 was $5,900,000, or a loss per share of $0.35, compared to a net loss of $3,800,000, or a loss of $0.22 per share in Q1 2024 [18] Business Line Data and Key Metrics Changes - The buy side segment generated $6,100,000 in revenue, reflecting a 6% increase year-over-year [5][17] - Sell side revenue remained relatively consistent at $2,000,000 compared to $2,700,000 in the previous quarter, despite the typical seasonal strength in Q4 [6] Market Data and Key Metrics Changes - The company continues to face challenges from a market discredited blog post that disrupted its supply side platform, Colossus SSP, impacting revenues in both 2024 and Q1 2025 [7][17] - The company is working to rebuild relationships with partners and clients, with expectations of improved performance in the second half of 2025 [8][13] Company Strategy and Development Direction - The focus for 2025 is on scaling the buy side solution and rebuilding the sell side business to drive consolidated revenue growth [5] - Initiatives include revenue optimization efforts, diversifying the revenue base, and cost-saving measures to enhance operational efficiencies [8][11] - The unification of buy side platforms into Orange one forty two aims to better service small to mid-sized clients, a significant growth opportunity [9] Management's Comments on Operating Environment and Future Outlook - Management maintains a revenue guidance of $90,000,000 to $110,000,000 for the full year 2025, supported by growth in both buy side and sell side segments [20] - The second half of 2025 is expected to deliver strong gains as new direct sell side partners come online [13][20] - The company is optimistic about securing necessary capital to support growth initiatives [12] Other Important Information - The company ended the quarter with cash and cash equivalents of $1,800,000, compared to $1,400,000 at the end of 2024 [19] - Total cash plus accounts receivable was $6,200,000, down from $6,400,000 at year-end 2024 [19] Q&A Session Summary Question: Insights on sell side customer spending recovery - Management is focusing on direct connections with DSP partners to drive additional revenue and improve margin profiles, anticipating increased demand in the second half of the year [25][26] Question: Cost-cutting initiatives and expected savings - Operating expenses were down 19%, with staff reductions contributing to ongoing savings, primarily from fixed costs rather than variable costs [30] Question: Integration ramp-up with DSPs and market outlook - Integration timelines vary by partner, with expected impacts from these integrations anticipated in Q3 and Q4 of 2025 [39]