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Snap's direct revenue hits $1 billion annualized run rate as subscribers top 25 million
Yahoo Finance· 2026-02-18 16:02
Feb 18 (Reuters) - Snap said on Wednesday its direct-revenue business has reached $1 billion in annualized revenue run rate, driven by growth ‌in its Snapchat+ subscription service, as the social media company ‌pushes into new income streams beyond advertising. The company, whose direct-revenue portfolio spans Snapchat+, the ​Memories photo and video archive tool and in-app purchases, said its total subscriber count has surpassed 25 million. Squeezed by dominant platforms such as TikTok and Meta-owned ...