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Snap's direct revenue hits $1 billion annualized run rate as subscribers top 25 million
Yahoo Finance· 2026-02-18 16:02
Group 1 - The core point of the article is that Snap has achieved an annualized revenue run rate of $1 billion in its direct-revenue business, primarily driven by the growth of its Snapchat+ subscription service [1] - The total subscriber count for Snap's direct-revenue portfolio has surpassed 25 million, indicating strong user engagement [1] - Snap is focusing on subscriber growth to enhance revenue, especially as major clients reduce advertising on smaller platforms [2] Group 2 - CEO Evan Spiegel described Snap's current situation as a "crucible moment," emphasizing the need for direct revenue to become a significant growth driver [2] - The company plans to launch a subscription feature for creators to earn recurring income from loyal fans, starting with a test on February 23 [2] - Snapchat+ offers features like customization options and AI-powered avatars to improve user engagement and retention [3] Group 3 - The number of active advertisers on Snap's platform increased by 28% in the fourth quarter, showcasing a positive trend in advertising despite challenges [3] - Daily active users of Snapchat rose by 5% to 474 million, although there was a decline of 3 million users from the previous quarter [3] - Snap has launched Specs, an independent subsidiary for augmented reality smart glasses, aiming to compete with Meta in the wearables market [4]
As it preps Specs for the masses, Snap’s Q4 shows revenue growth but fewer daily users
Yahoo Finance· 2026-02-05 00:07
Core Insights - Snap is diversifying its revenue sources, moving from a reliance on ad revenue to include subscriptions and hardware [2] Financial Performance - In Q4, Snap's revenue reached $1.7 billion, marking a 10% year-over-year increase [3] - Average revenue per user increased slightly to $3.62 from $3.44 [3] - Net income rose to $45 million from $9 million the previous year [3] - Snap+ subscribers grew by 71% year-over-year, reaching 24 million [3] User Metrics - Daily active users decreased from 477 million to 474 million, with declines in North America and Europe, while growth was observed in other regions [4] Future Outlook - The company anticipates Q1 revenue to fall below analysts' estimates due to competition from Facebook, Instagram, and TikTok [5] - CEO Evan Spiegel highlighted new offerings, including charging for Memories storage and plans to launch augmented-reality glasses, Specs [6] - A new subsidiary, Specs Inc., has been created to focus on the development of the glasses [6] - Spiegel emphasized the importance of establishing a strong brand for Specs, targeting a different audience segment [7] - The strategy for Specs is still being refined, with a focus on delivering an extraordinary product at launch [7]
As it preps Specs for the masses, Snap's Q4 shows revenue growth but fewer daily users
TechCrunch· 2026-02-05 00:07
Core Insights - Snap is diversifying its revenue sources beyond advertising, aiming to include subscriptions and hardware in its business model [1] Financial Performance - In Q4, Snap's revenue reached $1.7 billion, marking a 10% year-over-year increase [2] - Average revenue per user increased slightly to $3.62 from $3.44 [2] - Net income rose to $45 million from $9 million the previous year [2] - Snap+ subscription service saw a 71% year-over-year growth in subscribers, reaching 24 million [2] User Metrics - Daily active users decreased from 477 million to 474 million, with declines noted in North America and Europe, while growth occurred in other regions [3] Future Outlook - The company anticipates Q1 revenue to fall below analysts' estimates due to competition from Facebook, Instagram, and TikTok impacting advertising earnings [4] - CEO Evan Spiegel highlighted new offerings, including charging for Memories storage and plans to launch augmented-reality glasses, Specs [5] - A new subsidiary, Specs Inc., has been created to focus on the development of the augmented-reality glasses [5] Strategic Vision - The long-term vision for augmented reality extends beyond smartphones, aiming for a more natural and integrated computing experience [6] - Spiegel emphasized the importance of establishing a strong standalone brand for Specs to attract a different audience segment [6] - The strategy for Specs is still being refined, with a focus on delivering an extraordinary product at launch [9]
Snap Q4 Users Dip As It Trims Marketing To Focus On Profit, Shares Rise
Deadline· 2026-02-04 23:22
Core Insights - Snap's daily active users (DAUs) decreased by 3 million to 474 million in Q4, attributed to reduced marketing investments and the impact of new regulations in Australia [1][2] - The company's net income increased significantly to $45.2 million from $9.1 million year-over-year, indicating a shift towards more profitable growth [1] - Snap's revenue rose by 10% to $1.72 billion, with advertising revenue reaching $1.48 billion (up 5%) and subscription revenue increasing by 62% to $232 million [3] User Engagement and Growth - Monthly active users (MAUs) grew to 946 million, an increase of 51 million [3] - Subscription services, including Snapchat+ and Memories Storage Plans, saw a 71% year-over-year growth, reaching 24 million subscribers [3] Augmented Reality Developments - Over 700 million Snapchat users engaged with generative AI Lenses more than 17 billion times, showcasing strong user interaction with AR features [4] - The company launched Specs Inc as a distinct subsidiary, with plans to publicly launch Specs in 2026 after five generations of development [4]
Snap(SNAP) - 2025 Q4 - Earnings Call Transcript
2026-02-04 23:02
Financial Data and Key Metrics Changes - Total revenue for Q4 2025 was $1.72 billion, representing a 10% year-over-year increase [32] - Advertising revenue reached $1.48 billion in Q4, up 5% year-over-year, primarily driven by growth in direct response (DR) advertising [32] - Other revenue increased by 62% year-over-year to $232 million, with subscribers growing 71% year-over-year to 24 million [32] - Adjusted gross margin reached 59% in Q4, up from 55% in Q3 and 57% in Q4 of the prior year [34] - Positive net income of $45 million in Q4, up from $9 million in the prior year [37] - Free cash flow was $206 million in Q4, with total free cash flow over the trailing twelve months at $437 million [38] Business Line Data and Key Metrics Changes - The advertising business is focusing on three core initiatives: fostering direct connections between brands and users, enhancing ad performance through AI, and expanding the advertiser base [6][7] - The subscription business, particularly Snapchat+, has become a significant growth driver, with a 71% increase in subscribers year-over-year [8] - Global impression volume increased approximately 14% year-over-year, driven by expanded advertising delivery across Sponsored Snaps and Spotlight [33] Market Data and Key Metrics Changes - Monthly active users reached 946 million, with a focus on growing in monetizable markets [5] - Global daily active users declined by 3 million quarter-over-quarter to 474 million, reflecting reduced community growth marketing investments [16][17] - Monthly active Snap Map users reached 435 million in Q4, up 6% year-over-year [15] Company Strategy and Development Direction - The company aims to balance community growth with top-line growth to pivot towards more profitable growth [6] - Plans to launch Specs in 2026, focusing on augmented reality and enhancing user experiences [19] - The strategy includes diversifying revenue streams and improving gross margins through higher-margin ad placements and subscription growth [9][10] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving net income profitability and emphasized the importance of community engagement in developed advertising markets [10][18] - The regulatory environment poses near-term risks, particularly regarding age verification policies, but management believes the impact on revenue will be minimal [66] - The company is committed to maintaining long-term trust with its community while navigating regulatory challenges [18] Other Important Information - The company has authorized a new share repurchase program of $500 million to manage share count for long-term shareholders [38] - Adjusted operating expenses were $660 million in Q4, growing at a slower rate than revenue [36] - The company plans to invest in community safety and product development for Specs, which will contribute to adjusted operating expense growth [41] Q&A Session Summary Question: Insights on Snap Specs and its integration into the business - Management highlighted the excitement around Specs and the development of various use cases by developers, emphasizing the importance of engaging early adopters [46][47] Question: Q1 growth expectations and advertising trends - Management noted strong growth in active advertisers, particularly in the medium customer segment, and plans to build on this momentum in 2026 [54][55] Question: Subscription growth drivers and user engagement in North America - Management indicated that memory storage plans significantly contributed to subscriber growth and retention, while also addressing the need to balance user growth with revenue generation [60][62] Question: Regulatory risks and their impact on user engagement - Management acknowledged the potential impact of regulatory changes but expressed confidence in Snapchat's positive impact on user well-being compared to other platforms [66] Question: Synergy between Specs and Snap services - Management discussed the importance of developing a standalone brand for Specs and the potential for raising additional capital to support its rollout [74] Question: Deployment of AI tools and their benefits - Management noted that AI-generated code now constitutes a significant portion of new code at Snap, enhancing productivity and enabling faster development of new services [78]
Snap(SNAP) - 2025 Q4 - Earnings Call Transcript
2026-02-04 23:02
Financial Data and Key Metrics Changes - Total revenue for Q4 2025 was $1.72 billion, representing a 10% year-over-year increase [33] - Advertising revenue reached $1.48 billion, up 5% year-over-year, primarily driven by growth in direct response (DR) advertising [33] - Other revenue increased by 62% year-over-year to $232 million, with subscribers growing 71% year-over-year to 24 million [33] - Adjusted gross margin reached 59% in Q4, up from 55% in Q3 and 57% in Q4 of the prior year [35] - Positive net income of $45 million was achieved in Q4, up from $9 million in the prior year [37] Business Line Data and Key Metrics Changes - The advertising business is focusing on three core initiatives: fostering direct connections between brands and users, enhancing ad performance through AI, and expanding the advertiser base [8][23] - The subscription business, particularly memory storage plans, has been a significant driver of subscriber growth and retention [61] - Global impression volume increased approximately 14% year-over-year, with total eCPMs declining about 8% year-over-year [34] Market Data and Key Metrics Changes - Monthly active users reached 946 million, with a focus on growing in monetizable markets [6][18] - Global daily active users declined by 3 million quarter-over-quarter to 474 million, reflecting reduced community growth marketing investments [19] - Monthly active Snap Map users reached 435 million, up 6% year-over-year, creating opportunities for monetization through ad placements [17] Company Strategy and Development Direction - The company aims to balance community growth with top-line growth to pivot towards more profitable growth [7] - Plans to launch Specs in 2026 are central to the company's long-term vision for augmented reality and spatial computing [21][20] - The focus on AI-driven advertising solutions is expected to enhance advertiser performance and reduce friction in campaign management [27] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving meaningful net income profitability over the medium term while continuing to invest in augmented reality [11][43] - The regulatory environment poses near-term risks, particularly regarding age verification policies, but management believes the impact on revenue will be minimal [67] - The macro operating environment has remained stable, which is reflected in the Q1 guidance [56] Other Important Information - The company has authorized a new share repurchase program of $500 million to manage share count for long-term shareholders [38] - Adjusted operating expenses for Q4 were $660 million, growing at a slower rate than revenue due to reduced community growth marketing spending [36] Q&A Session Summary Question: Insights on Snap Specs and its integration into the broader strategy - Management highlighted the excitement around Specs and its potential applications, emphasizing the importance of developer engagement and diverse use cases [46][48] Question: Q1 guidance and advertising trends - Management noted strong growth in active advertisers, particularly in the medium customer segment, and plans to build on this momentum in 2026 [54][55] Question: Subscription growth drivers - The growth in subscriptions was attributed to new features like memory storage plans, which have improved retention rates [61] Question: Regulatory risks and their impact on user engagement - Management acknowledged the potential impact of regulatory changes but emphasized that Snapchat's unique value proposition mitigates significant revenue concerns [67] Question: Infrastructure spending decisions - Management clarified that while infrastructure spending has moderated, investments in AI and machine learning will continue to support ad platform enhancements [84]
Snap(SNAP) - 2025 Q4 - Earnings Call Transcript
2026-02-04 23:00
Financial Data and Key Metrics Changes - Total revenue for Q4 2025 was $1.72 billion, representing a 10% year-over-year increase [31] - Advertising revenue reached $1.48 billion, up 5% year-over-year, primarily driven by growth in direct response (DR) advertising [31] - Other revenue increased by 62% year-over-year to $232 million, with subscribers growing 71% year-over-year to 24 million [31] - Adjusted gross margin reached 59%, up from 55% in Q3 and 57% in Q4 of the prior year [33] - Positive net income of $45 million was achieved in Q4, up from $9 million in the prior year [35] - Free cash flow was $206 million in Q4, with operating cash flow at $270 million [35] Business Line Data and Key Metrics Changes - The advertising business is focusing on three core initiatives: fostering direct connections between brands and users, enhancing ad performance through AI, and expanding the advertiser base [5][21] - Sponsored Snaps revenue grew significantly, with click-through rates increasing by 7% and click-through purchases by 17% from Q3 to Q4 [23] - The subscription business, particularly memory storage plans, has been a major driver of subscriber growth and retention [59] Market Data and Key Metrics Changes - Global monthly active users reached 946 million, with a slight decline in daily active users to 474 million [16] - Monthly active Snap Map users increased to 435 million, up 6% year-over-year [14] - Global impression volume increased approximately 14% year-over-year, driven by expanded advertising delivery [32] Company Strategy and Development Direction - The company aims to balance community growth with top-line growth to pivot towards more profitable growth [5] - Plans to launch Specs in 2026 are central to the company's long-term vision for augmented reality and spatial computing [19] - The focus is on diversifying revenue streams and improving gross margins through higher-margin ad placements and subscription growth [6][8] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving a gross margin of 60% and emphasized the importance of profitable growth [8][9] - The regulatory environment poses near-term risks, particularly regarding age verification policies, but management believes it is essential for long-term trust [18][64] - The macro operating environment has remained stable, which is reflected in the Q1 revenue guidance [55] Other Important Information - The company has authorized a new share repurchase program of $500 million to manage share count for long-term shareholders [36] - Infrastructure costs per daily active user were $0.86 in Q4, indicating effective cost management [33] - The company plans to invest in community safety and product development for Specs, which will contribute to operating expense growth [39] Q&A Session Summary Question: Insights on Snap Specs and its integration into the business - Management highlighted the excitement around Specs and the variety of use cases being developed by creators, emphasizing the importance of engaging early adopters [44][46] Question: Q1 growth expectations and advertising trends - Management noted strong growth in active advertisers, particularly in the medium customer segment, and plans to scale operations further in 2026 [53] Question: Subscription growth drivers and marketing strategies - The company indicated that memory storage plans significantly contributed to subscriber growth and retention, with new features planned for the upcoming year [59] Question: Regulatory risks and their impact on user engagement - Management acknowledged the potential impact of regulatory changes but expressed confidence in Snapchat's positive effects on user well-being compared to other platforms [64] Question: Infrastructure spending decisions - Management clarified that while infrastructure investment has moderated, significant investments in AI and machine learning will continue to support ad platform improvements [80]
Snap Stock Climbs After Q4 Earnings: Here's Why
Benzinga· 2026-02-04 21:42
Core Insights - Snap, Inc. reported fourth-quarter earnings that exceeded both revenue and earnings estimates, indicating a positive financial performance for the company [1][2]. Financial Performance - Quarterly earnings were reported at three cents per share, surpassing the consensus estimate of a loss of three cents [2]. - Revenue for the quarter reached $1.72 billion, exceeding the analyst consensus estimate of $1.702 billion by 0.84 percent, and representing a 10.21 percent increase from $1.557 billion in the same period last year [2]. User Metrics - Daily active users (DAU) decreased to 474 million in the fourth quarter, down from 477 million in the third quarter [3]. - The company achieved 946 million global monthly active users (MAU), an increase of 51 million or 6% year-over-year [4]. Strategic Initiatives - The CEO highlighted that the fourth-quarter results reflect a strategic pivot towards profitable growth, leading to revenue diversification and margin expansion [3]. - The company is committed to building a financially efficient and profitable business while investing in augmented reality and the consumer launch of Specs [4]. Stock Performance - Following the earnings report, Snap's stock rose by 5.58% to $6.24 in extended trading [4].
Snap reports upbeat revenue as holiday season fuels ad sales
Yahoo Finance· 2026-02-04 21:12
Core Insights - Snap exceeded Wall Street estimates for fourth-quarter revenue, driven by increased advertiser engagement during the holiday season, resulting in a share price increase of over 2% in extended trading [1] - Total active advertisers on Snap's platform rose by 28% in the fourth quarter, highlighting the strength of direct response ads and new ad formats [1] - Revenue for the quarter increased by 10% year-over-year to $1.72 billion, surpassing analysts' average estimate of $1.70 billion [2] Revenue Forecast - Snap anticipates first-quarter revenue to be between $1.50 billion and $1.53 billion, slightly below the estimate of $1.55 billion [3] - The forecast does not account for revenue from the Perplexity integration, a $400 million deal that is still under negotiation [3] Customer Segments - Strong growth was observed in the medium-customer segment globally, with North America being the largest contributor to dollar growth in this segment [4] - The company continues to face challenges in its North America large-customer business [4] Financial Performance - Snap's outlook for adjusted EBITDA is between $170 million and $190 million, exceeding estimates of $177.9 million, as the company focuses on profitable growth through cost control [5] - The net income for the fourth quarter was $45 million, up from $9 million a year earlier, while the net loss for 2025 narrowed to $460 million from $698 million in 2024 [5] Product Development - The company is enhancing its augmented reality offerings with the launch of an independent unit, Specs, and is diversifying revenue through its subscription service Snapchat+ [6] - Subscribers for Snapchat+ increased by 71% to 24 million in the fourth quarter, while daily active users rose by 5% year-over-year to 474 million, despite a decline of 3 million from the previous quarter [6]
三季报强劲,获4亿美元大单内置“AI搜索”Perplexity,Snap股价暴涨超20%
Hua Er Jie Jian Wen· 2025-11-06 00:14
Core Insights - Snap announced a $400 million partnership with AI startup Perplexity, leading to a stock price surge of over 20% after the release of better-than-expected Q3 earnings [1][3] - The partnership aims to integrate Perplexity's AI search engine into Snapchat by 2026, providing users with conversational answers from verified sources [3] - Snap's Q3 revenue increased by 10% year-over-year to $1.5 billion, surpassing analyst expectations, while net losses narrowed to $104 million, significantly better than the anticipated loss of over $200 million [1][3] Financial Performance - Q3 revenue reached $1.5 billion, a 10% increase year-over-year, slightly above analyst forecasts [1] - Net loss for the quarter was $104 million, much lower than the expected loss of over $200 million [1] - Despite the positive quarterly results, Snap's stock has declined approximately 20% year-to-date [1] Advertising and Market Challenges - North American advertising revenue grew only 1% year-over-year, with reduced spending from major brand advertisers being a significant obstacle to overall revenue growth [1] - The partnership with Perplexity is seen as a new revenue channel amid challenges in advertising growth, particularly against competitors like Meta [3] - Snap's monthly active users increased by 7% year-over-year to 943 million, indicating a growing user base despite advertising challenges [3] Strategic Developments - Snap is shifting the development of its augmented reality glasses, Spectacles, to a subsidiary named "Specs," following a model similar to Alphabet's Waymo [3] - The company is in discussions with investors to inject more funds into the Specs division, although the launch of Specs products in 2026 is planned without reliance on external capital [3]