USANA Health Sciences Conference Summary Company Overview - **Company Name**: USANA Health Sciences (NYSE: USNA) - **Founded**: 1992 as a spinoff of Gull Laboratories - **Business Model**: Manufactures, develops, and distributes high-quality science-based nutritional and personal care products focusing on long-term health and wellness [2][3] Key Business Segments - **Sales Channels**: - Direct sales (legacy business) - Direct-to-consumer (DTC) channel as part of diversification strategy [3][4] - **Geographic Distribution**: - Significant concentration in Greater China, with ongoing risks and opportunities [4] - Currently operates in 25 markets globally [5] Financial Highlights - **Active Customers**: - Total of 388,000 active customers as of Q3, with 43% being brand partners and 57% preferred customers [9] - **Manufacturing**: - 69% of products manufactured in-house, providing operational flexibility and quality control [11][33] - **Debt Status**: - No debt as of Q3 2024, with healthy free cash flow [26] Strategic Initiatives - **M&A Activity**: - Acquisition of Hiya Health in December 2024, focusing on children's health and wellness [20][21] - Hiya's growth strategies include expanding product portfolio and distribution channels [25][37] - **Diversification Strategy**: - Broadened distribution channels and geographic presence through acquisitions [19][29] Market Trends and Opportunities - **Health Awareness**: - Increased consumer awareness post-COVID regarding health management, creating opportunities for growth in nutritional products [18] - **Direct Selling Model**: - Emphasis on empowering independent business owners to market products, despite facing some pressure [7][38] Challenges and Future Outlook - **Direct Selling Business**: - Experiencing downward trends in top-line growth, actively addressing through product innovation and enhanced brand storytelling [38] - **International Expansion**: - Continued focus on expanding into new markets, particularly India, and leveraging existing international presence [29][30] Additional Insights - **Product Development**: - Commitment to science-based product formulation, leveraging clinical studies and research [12][33] - **Marketing Strategy**: - Utilizes testimonials from athletes to enhance brand credibility and consumer trust [13] - **Sustainability Initiatives**: - Focus on clean, transparent ingredients and engaging marketing strategies to foster customer loyalty [23][24] This summary encapsulates the key points discussed during the USANA Health Sciences conference, highlighting the company's strategic direction, market positioning, and future growth opportunities.

Core Insights - The World Federation of Direct Selling Associations (WFDSA) reports a global direct selling industry retail sales of approximately $164 billion, reflecting a growth of $675 million compared to pre-pandemic levels, with 45% of markets showing increases [1][2] - The number of independent representatives in the industry has slightly increased to 104.3 million, with 72.1% being women [1][5] - The U.S. remains the largest market, while significant growth is observed in Brazil, India, and China [2][3] Market Performance - The Asia-Pacific region holds the largest market share, driven by emerging markets like Malaysia, while the Americas experienced the most growth in 2024 [2] - The number of "billion-dollar markets" remains stable at 21, accounting for 92% of global sales [5] - Key sectors within the industry include wellness products, cosmetics, personal care, and household goods [5] Industry Dynamics - Direct selling is characterized by low start-up costs, strong community support, and high-quality products, making it an attractive option for entrepreneurs, particularly women [3] - The STATS report provides insights from 55 markets and anticipates potential factors affecting the industry in 2025, such as tariffs, global trade, technology, and rising interest in entrepreneurship [4]

Financial Data and Key Metrics Changes - The company reported a decline in sales and brand partner productivity leading up to the global convention in August, but recent activity has shown improvement [4][7] - An increase in inventories was noted, attributed to new product introductions and investments in inventory locations for tariff mitigation [8] - The company expects to incur a one-time charge of $4.7 million in the fourth quarter due to a global cost reduction process [12] Business Line Data and Key Metrics Changes - Hiya Health experienced a 26% year-to-date sales growth despite challenges in the third quarter, with significant progress in integration initiatives [9] - RiseBar reported record third quarter net sales, with year-to-date net sales increasing by 169% [10][11] - The company is investing additional resources in Hiya Health and RiseBar to capitalize on current momentum and drive long-term growth [11] Market Data and Key Metrics Changes - The Americas and Europe regions performed relatively better than other regions, partly due to the performance of RiseBar [23] - The direct selling business has struggled over the past few years, but recent enhancements in offerings are expected to improve performance [34] Company Strategy and Development Direction - The company is focused on a comprehensive commercial strategy that includes an enhanced compensation plan, product innovation, and improved tools for brand partners [4][6] - Diversification is a key part of the company's strategy, with ongoing growth in Hiya Health and RiseBar [13][38] - The company plans to continue investing in its commercial strategy and explore M&A opportunities to expand its portfolio [39] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the long-term growth potential of the direct selling business and the diversification strategy [13] - The company is optimistic about the future, citing renewed excitement and engagement from brand partners following the compensation plan enhancements [7][20] - The broader industry has faced challenges, but there is a positive outlook due to increasing consumer awareness of the importance of supplements [34][51] Other Important Information - The company has initiated a global cost reduction process, including right-sizing its workforce to prioritize strategic goals [11][12] - Management is focused on improving operational efficiencies and margins through in-house manufacturing capabilities for Hiya Health products [10][31] Q&A Session Summary Question: Can you walk us through the trajectory of your business trends from July through October? - Management noted promising trends from the new compensation plan launched in July, with increased engagement and excitement among brand partners [18][19] Question: Why did the Americas and Europe region perform better? - The performance was attributed to the global convention and the contribution from RiseBar, which has seen improved sales [23] Question: What incentives are planned for the fourth quarter? - The company plans to provide strategic incentives for brand partners, which will likely carry over into early 2026 [24] Question: What are the reasons for the decline in Hiya Health's active customer count? - Management acknowledged challenges due to changes in Meta's algorithms but remains confident in Hiya's growth potential [25] Question: What are the expected annualized operating cost savings from the right-sizing process? - Management indicated that it is early in the process and will provide more details in February [27] Question: Are there opportunities for further DTC acquisitions? - The company is committed to diversification and will explore M&A opportunities to strengthen its portfolio [38]

Group 1 - USANA President and CEO Jim Brown has been elected to the Board of Directors of the Direct Selling Association (DSA) for a three-year term [1] - Jim Brown has over 25 years of leadership experience, with 19 years at USANA in various roles [1] - The DSA has been a national trade association for direct selling companies for over a century, generating $36.7 billion in retail sales in 2023 [2] Group 2 - In 2023, 6.1 million entrepreneurs in the U.S. engaged in direct selling, providing a personalized buying experience for customers [2] - DSA CEO David Grimaldi expressed confidence in Jim Brown's impact on the board, highlighting his significant experience in the industry [3] - USANA has been recognized for its quality nutritional and lifestyle products for over 30 years [4]

Core Viewpoint - Natural Health Trends Corp. reported a 2% year-over-year revenue decrease for Q1 2025, attributed to promotional calendar differences, but showed a 9% sequential increase in orders from Q4 2024, indicating strong customer interest in their products [4][8]. Financial Performance - Revenue for Q1 2025 was $10.7 million, down from $11.0 million in Q1 2024, marking a 2% decline [9]. - The operating loss was $345,000, an improvement from a loss of $365,000 in the same quarter of the previous year [9]. - Net income for Q1 2025 was $122,000, or $0.01 per diluted share, compared to $188,000, or $0.02 per diluted share, in Q1 2024 [9]. - Active Members decreased by 2% to 30,180 as of March 31, 2025, compared to 30,870 at December 31, 2024, and down 5% from 31,620 at March 31, 2024 [9]. Cash Flow and Dividends - Cash flows from operations were $484,000 in Q1 2025, down from $549,000 in Q1 2024 [10]. - The company declared a quarterly cash dividend of $0.20 per share, payable on May 23, 2025 [10]. Balance Sheet Overview - Total cash, cash equivalents, and marketable securities were $41.9 million at March 31, 2025, down from $43.9 million at December 31, 2024 [10]. - Total assets decreased to $53.2 million as of March 31, 2025, from $55.4 million at December 31, 2024 [15][16]. Management Commentary - Management acknowledged the challenges posed by the ongoing trade war and emphasized efforts to align manufacturing closer to key markets to enhance efficiency [5]. - The company remains committed to delivering high-quality products and exceptional service to improve the well-being of its members [5].

Financial Data and Key Metrics Changes - USANA reported a 7% sequential growth in net sales for Q4 2024, with adjusted diluted EPS increasing by 14% [13] - The company finished the year with solid results that exceeded expectations, driven by positive promotional activities, particularly in the United States where net sales grew 16% sequentially [14] Business Line Data and Key Metrics Changes - The acquisition of Hyatt, a direct-to-consumer company focused on children's health, was completed with a 78.8% ownership stake for $405 million, although its contribution to USANA's consolidated 2024 results was minimal due to the timing of the acquisition [11][12] - Hyatt generated $112 million in revenue for fiscal 2024 with an adjusted EBITDA margin over 20%, and is projected to grow between 29% to 42% in 2025 [21][40] Market Data and Key Metrics Changes - Notable strength was observed in Australia and New Zealand, with combined net sales growing 9% year over year [14] - The company anticipates continued aggressive promotional activity across all markets in 2025, building on the success seen in the U.S. and Canada [51] Company Strategy and Development Direction - USANA is focused on a customer growth strategy for 2025, which includes over 20 product launches and reformulations planned globally [16] - The company aims to enhance its brand message and value proposition to improve its overall brand reputation and differentiation in the market [18] Management's Comments on Operating Environment and Future Outlook - Management expressed excitement about USANA's future and emphasized the need to pivot in key areas to return to growth [8] - The management team is optimistic about the performance in various regions, including expectations for improved results in China despite a challenging environment [36] Other Important Information - The company is hosting a global convention in Salt Lake City in August 2025, which is expected to be a significant event for product launches and associate engagement [17] - Management highlighted the importance of engaging associates through training and recognition events throughout the year [19] Q&A Session Summary Question: What is driving the sales increases in the U.S., Australia, and New Zealand? - Management attributed the sales increases to a combination of increased promotional activity and tailored offerings created by local market leaders [25][30] Question: Can the successful strategies in the U.S. and Canada be replicated in other markets? - Management confirmed that the intention is to replicate successful strategies globally, with adjustments to the incentive structure planned for the second half of the year [31][33] Question: What is the revenue guidance for the core business by region in 2025? - Management expects recent trends to continue, with some regions showing potential for improvement, particularly in China [35][36] Question: How is the Hyatt acquisition performing compared to expectations? - Management reported that the Hyatt acquisition is going well, with strong leadership and operational advantages being integrated gradually [64][66] Question: What new product categories can be expected in 2025? - Management refrained from providing specifics but indicated that there will be upgrades and a focus on flagship products, particularly in skincare and nutritional supplements [70][72] Question: What is the outlook for the balance sheet in 2025? - Management stated that the company remains in a solid position with plans to retire $23 million in debt by midyear and maintain cash balances around $182 million [78][80]