Core Viewpoint - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Commercial Distributing Company to expand the reach of American Rebel Light Beer in western Massachusetts, leveraging the wholesaler's established infrastructure and market presence [1][3][10]. Company Overview - American Rebel Holdings, Inc. is positioned as "America's Patriotic Brand," focusing on a diversified lifestyle portfolio that includes beverages, safes, and apparel [15]. - The company has rapidly expanded its distribution footprint since the launch of American Rebel Light Beer in 2024, now securing partnerships in 17 states [13][15]. Distribution Strategy - The partnership with Commercial Distributing Company is part of a disciplined distribution strategy aimed at securing top-tier distributors to enhance market penetration [3][10]. - The distribution agreement follows a successful engagement at the 2025 National Beer Wholesalers Association Annual Convention, where American Rebel generated significant interest from over 110 distributors [3][10]. Commercial Distributing Company Profile - Commercial Distributing Company, established in 1935, services over 1,100 on-premise and approximately 400 off-premise retail accounts across western Massachusetts [4][14]. - The company operates a 97,500 sq. ft. temperature-controlled facility and has a fleet of 26 trucks, emphasizing superior service and community engagement [4][14]. Market Launch Plan - The official market launch of American Rebel Light Beer in Massachusetts will begin with an on-premise push in December 2025, followed by a full off-premise rollout in Q1 2026 [9][10]. - The launch strategy includes securing visibility in high-traffic bars and restaurants, with a focus on patriotic accounts that align with the brand's values [9][10]. Product Details - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories, 3.2g of carbohydrates, and 4.3% ABV per 12 oz serving, crafted without common additives found in mass-produced light beers [11][12].