Core Insights - Doma Protocol has launched the Doma Names Marketplace on the Base app, integrating domain discovery and trading into a comprehensive platform for users [1][2] - This integration marks a significant advancement in DomainFi, allowing DNS domains to be tokenized and treated as programmable assets within the Web3 ecosystem [2][3] Industry Overview - The domain industry, valued at $360 billion, is being modernized by Doma Protocol, which transforms traditional DNS domains into tokenized, tradable assets [3] - Doma enables features such as instant trading, fractional ownership, liquidity pools, and cross-chain bridging, enhancing the liquidity of an otherwise illiquid market [3][4] Company Developments - The Doma Names Marketplace will onboard over 40 million DNS domains from ICANN-accredited registrars, facilitating the management and trading of these domains for Base app users [4] - Doma Protocol's integration with major domain registrars, including InterNetX, allows for instant on-chain minting of domains while maintaining DNS compliance [5][6] Strategic Partnerships - InterNetX, managing over 22 million active domains, serves as a key partner for the launch, providing infrastructure that supports the integration of their domain portfolio into the Doma Protocol [6][8] - Additional registrar partners are also joining the Doma Protocol, expanding access to a new demographic of crypto traders and Web3 builders [8][9] Technological Infrastructure - Doma acts as a layer that allows traditional DNS infrastructure to integrate with tokenized representations of domains, enabling on-chain discovery and settlement [9] - The Doma Names Marketplace is live and operational, following the mainnet launch in November 2025 and a successful $25 million Series A funding round [10]